A progressive web application(PWA) that offers people a custom design space with the convenience of designing a wide range of products ranging from T-shirts, bags, mugs, caps, and a host of accessories as well as delivering high-quality custom designs around the world. Also, customers get their orders on the same day.

  • Research
  • UX / UI Design
  • Strategy
  • A/B Tests
  • Analytics
  • My Role /  Product Designer
  • Platform /  Web and Mobile (Responsive and adaptive web)
  • Industry /  Ecommerce
  • Duration /  6 Months
  • Client /  SameDayCustom
Project Overview

SameDayCustom is driven by the orientation of the same way cab-hailing services like 'Uber' have helped with getting people to their destination by connecting them to cabs in their location without hassle, So have we also created a platform to connect people to print shops called 'partners' within their location so they can get their custom apparel pieces for personal/campaign use delivered.

I was tasked to design the customer and vendor (partners) module of the application. I worked closely with product managers, product designers, stakeholders, and the product owner to identify and implement unique customer needs.

Problem Statement

Our customers are faced with getting their items delivered to them in time. From the surveys, we conducted we found out that most of our customers wanted their items delivered to them on the same day.

The Goal & Objective
UX Challenges & Constraints

Constraints and challenges are inevitable. So, while working on this project I was faced with a few challenges and constraints. All within the functional, non-functional and commercial constraints;

Key Metrics

I was able to bring value to the table and most of our goals were achieved, including the following


In other to deliver customer goods and products to customers in time, we decided to partner with on-site Vendors ( Partners).

Partners would integrate with our platform to service customers in their location. Other solutions included;

Key Features

Here is a glimpse at some of the key features of the app

Location Detector

Get your orders delivered faster to you

Mile Radius

See more stores and items in different locations

Group Orders

Send a simple link to friends, family, teammates, or co-workers who may want to participate in this order.

Research and planning

The research phase of this project including me diving deep into understanding users and their pain points as well as finding a common ground for business and user goals. A tangible amount of information was gathered using the following UX research methodologies.


Identify market trends

Analyze the strengths and weakness of potential competitors

Identify frustrations, motivations, goals, and needs of users

Find market opportunities

Competitive Analysis

Analyzing some of the most popular products in the niche revealed some of their core values and processes. I conducted competitive research and analysis across the product landscape. I analyzed competitors (direct & Indirect) closely to identify gaps in the market and opportunities for SameDayCustom to differentiate themselves from their competitors.

User Surveys

A quick survey was done by using google forms to get insights into the demographics of users, their frustrations shopping online and services they'll prefer.

Survey Findngs

User interviews

Interviewing some of our primary customers allowed me to gain more understanding of their experiences.

I created an Interview Guide to facilitate the user interview process that helped find answers to open discovery questions, understanding users' tasks and activities, their opinions and attitude, and talking about problems and pain points.. It's blurred because it's confidential

Provisional Peronas

Based on the pattern from interviews and surveys I created personas to understand who my users were

Affinity Map

After we've been able to gather information about our users through survey and interviews, we created an affinity map to help us extract insights and themes that'll help us find ways to build effectively toward next steps.

Key findings from primary & secondary research

After my primary and secondary research was done with a few of my colleagues it was time to define the process, features, and structure, as well as what the journey of our user would look like.


We had a page called scratchboard on Figma. It was like our mood board. We looked at how some of our competitors flow and site structure.

Service Design

We have a lot of processes currently ongoing within the company. So we have many touchpoints. Apart from our end customers, we wanted to see how people move around all services, and what the experience of that journey is.

Product Roadmap

We had a lot of features to design. Ranging from the Customer module, vendor module, and admin module. We used Jira Software to create epics and roadmaps so we could as well track progress

Information Architecture (Site map)

This was an interesting challenge as we built a sitemap for our generic user using card sorting and tree testing.

User Flow

I also created a user journey and user flow to describe the process of interaction between the user and SameDayCustom


Having organized all my research and defined my solution, it was time to get the work done. From lo-fi wireframe sketches, mid-fi wireframes, and hi-fi designs.

Lo-fi Wireframe Sketches

I sketched out wireframes to visualize my ideas and flows. I always love to sketch my ideas on paper. It then starts to make more sense.

Mid-fi Wireframes

It was time to digitize my sketches. I created the mid-fi prototype using Figma.

Hi-fi Designs

After I was done with the sketches and mid-fi wireframe, I started to work on my style guide as well creating a moodboard and finally firing up the designs

A/B Test

I conducted some A/B test with some of our designs using Google Analytics and Inspectlet. There was a lot of user sessions we looked through but we were able to gain useful insights

Learnings and Next Step

This project was a lot of fun to work on. Did a lot of work on researching users' behaviors and attitudes. Also learned that the best way to build products that actually work is by listening to your users and using the right tools for analysis.

Working with diverse people also helped me learned a lot about collaboration.

The website is currently up and in operation, although there's still a lot to do because a product is never done completely. I learned a lot about SEO (Search Engine Optimization).

Forgot to mention that laying out your design system before building platforms that are this large is very essential.

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